I write the kind of stuff I'd like to watch.
I was called a misogynist because I was reducing women to mothers. 'Reducing women to mothers' - now there is possibly the most anti-women statement I've heard.
Writing for adults often means just increasing the swearing - but find an alternative to swearing and you've probably got a better line.
My problem is that the audience is more fiction-literate than ever. In Shakespeare's day, you probably expected to see a play once or twice in your life; today you experience four or five different kinds of fiction every day. So staying ahead of the audience is impossible.
If anyone said to me 'invent a new monster so we can sell more toys', I'd kick them out of my office.
To me, a 'brand' sounds evil.
When you're surrounded by friends and exes, there's a whole lot of stuff that starts crawling out. But however serious and traumatic those experiences may be to the participant, to the onlooker they're hilarious.
If you don't expect to like someone and then you do, that's an incredibly exciting moment.
The trouble with a series as it gets older is it can feel like a tradition, and tradition is the enemy of suspense, and it's the enemy of comedy. It's the enemy of everything, really. So you have to shake it up.
Fascinatingly confident, rude people are great.
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