We think we have to work because the advertising industry has elevated wants into needs. The newspapers and the television batter us incessantly with the latest 'must-haves', whether that's shoes, videogames or patio heaters. As a result, mums think they 'have' to work at Tesco in order to buy expensive trainers.
When I started, people would come to interview me, and just knowing that I worked in videogames - it was like people wanted to stone me, it was that bad. People thought of video games as kind of a bad thing in society. Now, people that come to interview me, they have grown up with video games, and they know what they are; they've experienced it.
Videogames make you feel like you're actually doing something. Your brain processes the tiered game achievements as real-life achievements. Every time you get to the next level, hot jets of reward chemical coat your brain in a lathery foam, and it seems like you're actually accomplishing stuff.