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Terms Of Service
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.
Amy Jo Martin
You cry and you scream and you stomp your feet and you shout. You say, 'You know what? I'm giving up, I don't care.' And then you go to bed and you wake up and it's a brand new day, and you pick yourself back up again.
I think fashion is a lot of fun. I love clothes. More than fashion or brand labels, I love design. I love the thought that people put into clothes. I love when clothes make cultural statements and I think personal style is really cool. I also freely recognize that fashion should be a hobby.
I am not brand conscious. I wear what suits me.
The strength of brand loyalty begins with how your product makes people feel.
Build a lifestyle around your brand, and the audience will follow.
Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
Your brand is your name, basically. A lot of people don't know that they need to build their brand; your brand is what keeps you moving.
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You have to stay true to your heritage; that's what your brand is about.
I like for jewelry to tell a story and to be able to talk about what I'm wearing. That's more important to me than a name, brand, or label.
Every great brand is like a great story.
Looking at the world through a sustainability lens not only helps us 'future proof' our supply chain, it also fuels innovation and drives brand growth.
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
We just feel like history repeats itself. You ain't never going to see nothing brand new; you're only going to see when records are broken. And we're here to just set records and set trends and follow the footsteps that have been shown to us.
The keys to brand success are self-definition, transparency, authenticity and accountability.
I don't want to do anything and everything. I want to be a brand that, every time I leverage my name, I want people to feel sure that it's going to be something good - so whether it be my movies, my perfume, my restaurant, my musical, it'll be good work, good food and good everything.
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
Graphic tees are vibes. And I think they're the basis of a lot of wardrobes, but that makes it challenging to distill what you're brand means within a T-shirt.
Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.
I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create.
One of the most bitter complaints of craft brewers is that big beer wins consumers by introducing beers whose names resemble the names of actual independent beers. After New Belgium came out with a popular beer called Sunshine Wheat, MillerCoors, through its Leinenkugel brand, came out with a beer called Sunset Wheat.
My grandmother lived to 104 years old, and part of her success was she woke up every morning to a brand new day. She said every morning is a new gift. Her favorite hobby was collecting birthdays.
The audience wants something that entertains them, and whether that entertainment is in the form of a physical match or in the form of a skit or video or promo, it's our job to deliver it to them, to the point where the audience becomes the biggest champion of our brand. And if we can't match that, then we're falling short.
I had been asking the universe and God to send me a way for me to help me. Show business has been so wonderful to me, and it came in the form of that. It's just so funny how things come into your life, and if you take a chance on them, it might give you a brand new life.
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